Recently, I came across the official motto of the United States of America – “In God we Trust” and it got me thinking. Setting aside the political or the religious aspect of this phrase, I wondered how the concept of trust has evolved over time and why it is getting harder to build trust?

We know that society needs trust because it finds itself operating at the juncture of confidence in what is known from everyday experience, and contingency of future possibilities. Technology in general and the Internet in particular has changed the fundamental definition of both “everyday experience” and “future possibilities”. The easier it has become to connect with friends and family online or to “like” content, the harder it is becoming to build trust. We wonder if elections are swayed by fake news. We wonder if the WhatsApp remedy is more effective than what the doctor told us. So, when we are trusting those around us lesser than ever before, how is it that we can trust someone we have never seen? Or is that the very reason we claim to trust “GOD”, an entity that many people don’t even believe in?

So, I asked myself “What is trust and how is it built?”. After a bit of introspection (and some help from the Internet), I ended up with a simple and stylized answer – It’s “Doing Right Consistently”. Let me expand on this a little:

  • Doing – There are two or more people involved in executing a series of steps
  • Right – Given the action of one party, the counterparty does the “right thing” (implying they could do wrong)
  • Consistently – The parties engage in this action more than once

It turns out all three elements of that phrase need to be satisfied to build trust. We implicitly trust that our parents love us, and we explicitly trust that our bank will safeguard our money. In between these two lie a spectrum of cases where we trust different people to different levels. Each interaction with another human is a bridge for trust formation. In fact, the strongest bonds are built when someone does “the right thing” though they had the possibility of doing wrong. It could be your child who chose to study instead of grabbing a gadget when you were not looking. It could be your manager who approved your leave though you didn’t have sufficient balance, or it could be your telco who admitted over-charging and reimbursed some of the fees. The more we experience such events the more we increase our trust in the other party. In fact, trust is the one thing that we cannot acquire overnight – it is just built over time by doing the right thing.

At Bondle, building a platform of trust is our rasion d’etre. We recognised that all of us have many conversations in our life time – some transient (personal ones) and some persistent (professional ones). By professional conversations, we are referring to our interactions with mortgage brokers, lawyers, financial advisers, employers, etc. These are engagements where all parties involved act professionally, in general, but there could be grey matters that become contentious down the line. Bondle is the only engagement solution that provides a holistic platform for building and maintaining trust in complex professional engagements that ensures “No Confusion”.

We understand the importance of trust in building a long-lasting relationship and are committed to the cause. We believe that trust is the foundation which allows us to discover many of the important aspects of life.

For the atheists – In trust we find happiness, love, peace, security, respect and confidence.

For the believers – In trust we find God.